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Forbes Article: "Why The Fashion Industry Needs To Turn On To Hemp"

Updated: Oct 23, 2020


“Hemp is a more sustainable, organic and regenerative agricultural crop and most everything that you can make with cotton can be made with hemp, with way less impact on the Earth,” - Morris Beegle, cofounder and president of WAFBA (We Are For Better Alternatives)


In this Forbes article by Pamela N. Danziger, the fashion industry's decreasing ability to generate renewed consumer interest, especially in the more progressive and environmental-minded youth, is linked to its unsustainable history: it is the second most polluting industry worldwide.


Hemp offers an exciting, more sustainable solution for the fashion industry, if it chooses to embrace it.


"Unlike cotton which is a demanding crop to cultivate, requiring much water, chemical fertilizers and insecticides, hemp grows like a weed, because it is one. It grows fast, it grows clean and it naturally resists insects."


See the full Forbes article here.

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